Why bring a towel and a bikini when you can have the whole lot in one?
That's the thinking of New York-based designer, Aria McManus.
She's created the 'towel-kini' - a towel which essentially had holes in it for your face and legs. Ok then.
It'll set you back a cool $199 (about €178) which is a bit pricey for a beach towel.
It comes in both a hot pink and bright yellow and according to the website, "melds the two essentials for all things beach".
"No need to carry a cumbersome towel and an easy to lose swimsuit—here they come as one, materialized as ideal", it continues.
"Keep the baes at bay, have all your haters throw in the towel when they lay eyes on you in this".
Think we'll stick to our regular beach towel, thanks.