An Irish bathroom cabinet staple has made its first Hollywood appearance.
Madonna posted a series of raunchy pictures of herself and eagle eyed Irish fans spotted a tub of sudocrem in the background.
We can't blame her, there isn't an affliction in existence that couldn't be solved with dab of mammy's finest.
Who knows, maybe it's been a staple of Hollywood movie sets for years and we're only finding out now!
Sudocrem was originally developed in 1931 by the pharmacist Thomas Smith in the northside Dublin suburb of Cabra.
It was originally called 'Smith’s Cream', and then later 'Soothing Cream'.
The name was finally changed to the iconic 'Sudocrem' in 1950 due to the Dublin accent pronunciation of soothing cream.
