Is this the best or worst idea you've heard?
A new study claimed that 70% of electric car buyers missed the smells of petrol when they made the switch.
Now Ford have created a fragrance that is intended to smell like petrol.
According to Ford, petrol is ranked among the most popular scents above cheese and wine.
The fragrance is called 'Mach-Eau' and the car manufacture said that the fragrance is:
“designed to please the nose of any wearer; a high-end fragrance that fuses smokey accords, aspects of rubber and even an ‘animal’ element to give a nod to the Mustang heritage.”
Ford says it worked with UK-based Olfiction to create the fragrance.
Olfiction claim that the starting point for the fragrance was “the chemicals that are emitted from car interiors, engines and petrol.”
According to Forbes, they also said:
"This included benzaldehyde, which is an almond-like scent given off by car interiors, and para-cresol which is key in creating the rubbery scent of tires.
These were blended with ingredients like blue ginger, lavender, geranium and sandalwood that added metallic, smokey and further rubbery accents, as well as an overdose of Timut pepper, utlitizing the petrol-like topnote.”
Will this be your new scent?
