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McVities are releasing mince p...

WTF?

McVities are releasing mince pie flavoured chocolate digestives

Jonathan Duane
Jonathan Duane

08:44 31 Aug 2021


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Is it too early to mention the big C word?

It might seem early to mention anything Christmas related, unless you're a mince pie fan.

McVities have released a new flavour of their classic chocolate biscuit with a mince pie twist.

They have said that they will still release their seasonal Gingerbread chocolate biscuit this winter.

The idea was created following a survey to find whether mince pies are enjoyed if they were available all year round.

Almost a quarter of those surveyed said that they would eat mince pies throughout the year if they could buy them.

They also found that 32% believe Christmas this year is more important after spending Christmas apart from families in 2020.

According to Metro, a shocking 12% have already eaten Christmas food this year.

18-24 year olds also claim that Christmas music is a guilty pleasure, but would only do this in their earphones so no one knows.

Jonathan Bull of McVitie’s said:

"A mince pie is a quintessentially British Christmas treat so we hope this new biscuit will kick start the festive celebrations and satisfy people’s desire for it at whatever time of year they like, without facing the judgement of any September scrooges."


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