Image: H&MAn important investment!
It's no secret that as a society we are completely obsessed with dogs.
In fact a recent study concluded that some people actually love dogs more than they love other people, which isn't all that surprising to be honest.
Especially if this new product from H&M is anything to go by... Because dog owners can now purchase matching jumpers for their pooch.
The designs are a part of a collaboration between H&M and designer brand Pringle of Scotland, and has been made with recycled polyester and organic cotton.
Speaking of the collection, Maria Östblom, Head of Design Womenswear at H&M, said: "The collaboration with Pringle of Scotland, a brand with such a rich and impressive history, has been so much fun for the H&M design team.
"We have re-worked the iconic argyles and jacquards to incorporate a youthful and sporty touch and I'm proud that we have managed to employ a range of recycled polyesters, wools and organic cottons.
"I look forward to seeing our customers style the pieces in their own way."
Katy Wallace, Brand Director at Pringle of Scotland added: "Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring.
"We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M."
You can check out the full collection here.
