We've heard of Christmas in July, but this is just taking the p**s.
Selfridges, one of London's biggest department stores has opened its Christmas shop 149 days before December 25th.
The store has once again proudly claimed it is again the "first in the world" to unveil its festive section, which considering it's still July isn't a huge surprise.
There's 149 days to go until the big day but Selfridges has opened its Christmas store on Oxford Street this morning @HeartLondonNews pic.twitter.com/pRKRq8FOl4
— Global's Newsroom (@GlobalsNewsroom) July 29, 2019
Speaking with The Birmingham Mail, Eleanor Gregory, Selfridges Christmas and home buyer, said:
"We have so many customers visiting from all over the world, eager to snap up festive decorations and souvenirs on their London summer holidays which they can't buy at home.
"Our summer Christmas shop launch simply addresses the growing demand for convenience Christmas shopping outside the traditional Christmas season from many of our customers.
"They include a large number of domestic customers who love to Christmas shop very early in the year to get it wrapped and taken off their to-do list."
We sincerely do wish all the best to the staff at Selfridges who now have to endure almost five months worth of Christmas songs, torturous.
