Some shoppers started to queue from 6am
Spread over 5 floors, and 160,100 sq ft, the world's Biggest Penneys offers a shopping experience like no other.
The new store opened in Birmingham on Thursday and it boasts the largest ever Duck & Dry beauty studio, an in-store barbers salon from Joe Mills and 3 dining experiences, including the Disney Café.
It also has a massive Harry Potter section and Disney merchandise.
The Primark Café in the Birmingham store will be the only licensed Disney eating place outside of its Disneyland resorts and cruise ships.
Birmingham High Street is also Primark’s 187th store in the UK and boasts a licenced Harry Poter merchandise section.
Take a look at it in all its glory:
The Primark Birmingham High Street store will employ more than 1000 people.
How Penneys/Primark has grown across the world
1969 - First store opens in Dublin, Ireland. Ireland
1973 - First store opens in Derby, UK
May 2006 - Opens Store in Madrid, Spain.
Dec 2008 - Opens in Rotterdam, The Netherlands.
May 2009 - Stores open in Lisbon, Portugal and Bremen, Germany
Dec 2009 - Liege, Belgium opens, our first store in the country
Sep 2012 - Innsbruck, Austria.
Dec 2013 - Sees its first store open in France, in Marseilles.
Spring 2014 - Two new stores open in Paris, France.
September 10th 2015 - opened their first store in America. The first location being Downtown Crossing in Boston.
April 2016- First Italian store opens in Arese.
April 2019 - Opens Worlds Biggest Penneys/Primark in Birmingham UK
Check out this timelapse of how the world's biggest Penneys is put together
Photo Credits - Primark UK & Birmingham Bid