It seems people are turning into bath-dodgers to save cash during the cost of living crisis.
PZ Cussons, which sells products like Imperial Leather, Carex and Original Source shower gel, says there’s been a change in washing habits.
There are now more customers swapping baths for showers.
The Times of London reports sales of bubble bath products have gone down by 35 per cent.
On the other hand, soap bars are booming for the first time in decades.