Shoppers advised to switch to own-label supermarket products

The average Irish household could save almost €100 a month, or €1,195 a year

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Shoppers can make significant savings by swapping from more expensive branded groceries to lower-cost own-label products, according to new data from ALDI Ireland.

The data says that the average Irish household could save almost €100 a month, or €1,195 a year, by swapping from branded grocery products to supermarkets' own-label, helping to lessen the sting of grocery inflation.

The inflation is at its highest level in more than a decade, hitting a record 11% in September.

The same data says that 1 in 4 households is struggling to make ends meet due to rising grocery costs.

Data shows that nearly eight in 10 shoppers could mitigate inflation by switching to own-label products in the stores they already visit.