More than 30 million people signed up to Twitter's new rival, Threads, within 18 hours of its launch.
Meta unveiled the new "text-based conversation app" earlier this week.
The app’s listing describes it as a place where "communities can come together".
Twitter has seen a decline in activity since Elon Musk's takeover, with users blaming a lack of moderation and constant policy changes.
A social media consultant says Elon Musk's push for profit on Twitter is what ultimately drove people away from the app.
Industry analyst Matt Navarra says Musk plans to save money and increase revenue have backfired.
