The agreement involving iRadio and Bauer Media Audio Ireland has been confirmed today.
(iRadio presenter Cabrina Conaty)Bauer Media Audio Ireland has today announced that it has entered into an agreement to acquire iRadio, the leading youth music station serving listeners spanning the North East, Midlands and North West.
The acquisition is subject to customary closing conditions including regulatory approval.
With this deal, Bauer Media Audio Ireland now extends its total weekly radio reach to almost 1.9 million listeners.
iRadio is one of Ireland’s leading youth music brands, being the most listened to station in the 15 to 44 demographic across its 15 broadcast counties. iRadio will work with Bauer Media Audio to ensure that it continues to meet the needs of its listeners and commercial partners, with additional innovation, and long-term growth.
iRadio first launched in 2008, and has since grown to broadcast to 15 counties across the West, North West, Midlands and North East. It has secured its place as the top music station for listeners in its region as well as delivering award-winning content across its platforms.
About Bauer Media Audio
Since entering Ireland in 2021, Bauer Media Audio has been at the forefront of driving growth within the country’s audio and radio sector, setting new standards for advertisers and listeners alike. Today FM, Newstalk and SPIN have all set new highs for listenership under Bauer ownership, as well as being recognised at the annual IMRO Radio Awards for their successes.
The business has also invested in audioXi – Ireland’s largest digital audio advertising exchange, and home to a number of innovative advertising formats.
