Bauer Media Audio has confirmed today that it has completed the acquisition of iRadio.
Bauer Media Audio, Europe’s leading digital commercial radio and audio operator, has announced that it has completed its acquisition of iRadio.
iRadio is the leading youth music station serving listeners in the west, north-west, north-east & midlands regions of Ireland.
It now joins Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West and Cork’s Red FM as part of Bauer Media Audio’s portfolio in Ireland.
Growth
In joining Bauer Media Audio, iRadio will be provided with access to leading audio innovations, digital expertise and unmissable content opportunities, ensuring that it continues to grow and develop and meet the needs of its commercial partners and audience.
With iRadio’s addition, Bauer Media Audio extends its reach in Ireland to more than 2,100,000 listeners every week, and grows its total audience across Europe to more than 61,000,000 weekly listeners.
Interim CEO of Bauer Media Audio Ireland Chris Doyle has welcomed the news:
“It is exciting to welcome iRadio to Bauer Media Audio. This acquisition builds on our commitment to provide top quality content for audiences and outstanding advertising services to clients. We look forward to working with the talented iRadio team.”
