Photo by Do you ever find yourself reminiscing over favorite childhood toys or memories? A new survey has revealed four in five people look up their childhood favorites for the nostalgia.
The poll of 2,000 Gen Zers and millennials found that, if given the opportunity, 67% would try to buy a replica of something from their childhood and 76% feel a sense of nostalgia in the process.
This comes as two in three (65%) adults realise they can now buy things for themselves that their parents would never let them have or couldn’t buy for them as a kid.
Of those who have made this realisation, 54% either “often” or “always” buy the things they could never have as children, including video games (51%), clothes (51%) and snack foods (50%). Four in 10 (41%) will even splurge on expensive toys.
Commissioned by MGA’s Miniverse and conducted by OnePoll, the study found 59% of people consider themselves “kidults” — adults who hold onto their childhood spirit via consumer products like video games, toys, books, movies, fashion and so on.
These self-identified “kidults” believe they’ve earned the title by embracing feelings of nostalgia: frequently rewatching movies and shows from their childhood (59%), watching cartoons (54%) or by remembering specific products from their childhood (49%).
This power of nostalgia goes so far, 38% even have toys and collectibles on display in their home or at work and 68% have made or strengthened a relationship because of the toys or collectibles they display.
TOP 10 SIGNS YOU’RE A “KIDULT”
- Frequently rewatch childhood movies and shows - 59%
- Watching cartoons - 54%
- Remembering specific childhood products - 49%
- Quoting childhood movies and shows - 48%
- Browsing the internet for childhood products - 45%
- Wearing clothes with nostalgic styles or references - 43%
- Owning a large collection of beloved video games - 40%
- Displaying beloved toys and collectibles at home or at work - 38%
- Rather having a game night in with friends than go out to a bar - 37%
- Buying kids the same toys from your own childhood and playing together - 35%
VIA SWNS
