Advertisement
Toy company Hasbro are bringin...

Lifestyle

Toy company Hasbro are bringing back Furbies

Jonathan Duane
Jonathan Duane

03:47 25 Jun 2023


Share this article


Did you have one of these?

There are some things we want to leave in the 90's but this iconic toy is not one of them.

Toy manufacturer Hasbro have announced they are brining back Furbies.

The interactive toy was initially launched back in 1998, with over 40 million units sold across the world in the first three years.

The toy had its own language and turned into a collectors item which sent auction prices above retail prices.

But the toy is still as noisy with five voice activated modes.

"For the brand's 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby's power of nostalgia while giving Gen Alpha everything they crave," said Kristin McKay, vp & general manager, Hasbro fashion & preschool.

She continued, "Over the past few years, we've done a lot of research to understand what kids would want to see in a new Furby,

"Through this research, kids told us that it was important for Furby to be their ultimate best friend - a furry companion to do all the things a BFF would do, like dance to music, share fortunes, meditate, mimic each other in silly voices, and even put on a light show, and that’s exactly what we created."


Share this article