''You should run a dating business as if you are a mom''.
Dating app Tinder is adding in-app safety features for dates that become unsafe.
The feature will be rolled out to users of the dating service from the end of January in the USA, according to a Wall Street Journal report.
They will use a technology that tracks the location of users and notifies authorities of any safety issues that is built by company Noonlight.
Tinder has not said when or if the service will be rolled out to the rest of the world however.
''You should run a dating business as if you are a mom,'' Mandy Ginsberg, CEO of Tinder parent company Match Group, told the Wall Street Journal.
''I think a lot about safety, especially on our platforms, and what we can do to curtail bad behavior. There are a lot of things we tell users to do. But if we can provide tools on top of that, we should do that as well.''
According to the report, when a Tinder user heads out on a date, they will be able to log information such as the time and location.
If they feel threatened by the person they've met up with then they can trigger an alert that sends these details to the authorities.
Users will be able to add a badge to their Tinder profile that lets others know they are using the Noonlight feature.
''I liken this to the lawn sign from a security system,'' Elie Seidman, Tinder's CEO told the Wall Street Journal.
''It tells people I am protected, and that is a deterrent.''
Tinder says the location information entered by users won't be used for marketing purposes and will be held by the third party company Noonlight - not the dating app.
