The struggle is real.
You know the deal: jeans are an every day, valued item of clothing for almost everyone.
We'd be surprised if there's anyone out there who doesn't have a pair.
But, do you struggle to find a pair that fits you properly?
We're talking perfect waist fitting, no need to roll up the ends (unless for style) and no creases around the knees, etc.
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It's hard to find sometimes, and if you feel that struggle, then you're not alone.
A recent survey carried out in the UK found that 4 in 10 women said they can NEVER find a pair of jeans that fits them properly.
And we can totally relate.
The study of 2,000 women found during a shopping trip for denim, you'll disregard around six pairs for not being a good fit.
Whether they're too long, too short, too baggy on the thighs or too loose around the waist.
The survey also discovered that over two-thirds have a wardrobe full of jeans but find themselves wearing the same all the time.
And this stat didn't surprise us: 74% find shopping for denim frustrating with 46% reckon they're the hardest item of clothing to buy.
But it's a price we'll pay, because two-thirds believe jeans are the most important item of clothing to fit perfectly, according to swns digital.