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Survey finds more than 4 in 10 women can never find a pair of jeans that fit them

Jonathan Duane
Jonathan Duane

12:29 27 Feb 2022


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The struggle is real.

You know the deal: jeans are an every day, valued item of clothing for almost everyone.

We'd be surprised if there's anyone out there who doesn't have a pair.

But, do you struggle to find a pair that fits you properly?

We're talking perfect waist fitting, no need to roll up the ends (unless for style) and no creases around the knees, etc.

(Photo: Pexels)

It's hard to find sometimes, and if you feel that struggle, then you're not alone.

A recent survey carried out in the UK found that 4 in 10 women said they can NEVER find a pair of jeans that fits them properly.

And we can totally relate.

The study of 2,000 women found during a shopping trip for denim, you'll disregard around six pairs for not being a good fit.

Whether they're too long, too short, too baggy on the thighs or too loose around the waist.

The survey also discovered that over two-thirds have a wardrobe full of jeans but find themselves wearing the same all the time.

And this stat didn't surprise us: 74% find shopping for denim frustrating with 46% reckon they're the hardest item of clothing to buy.

But it's a price we'll pay, because two-thirds believe jeans are the most important item of clothing to fit perfectly, according to swns digital.


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Jeans Survey