The struggle is real.
You know the deal: jeans are an every day, valued item of clothing for almost everyone.
We'd be surprised if there's anyone out there who doesn't have a pair.
But, do you struggle to find a pair that fits you properly?
We're talking perfect waist fitting, no need to roll up the ends (unless for style) and no creases around the knees, etc.
It's hard to find sometimes, and if you feel that struggle, then you're not alone.
A recent survey carried out in the UK found that 4 in 10 women said they can NEVER find a pair of jeans that fits them properly.
And we can totally relate.
The study of 2,000 women found during a shopping trip for denim, you'll disregard around six pairs for not being a good fit.
Whether they're too long, too short, too baggy on the thighs or too loose around the waist.
The survey also discovered that over two-thirds have a wardrobe full of jeans but find themselves wearing the same all the time.
And this stat didn't surprise us: 74% find shopping for denim frustrating with 46% reckon they're the hardest item of clothing to buy.
But it's a price we'll pay, because two-thirds believe jeans are the most important item of clothing to fit perfectly, according to swns digital.