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Facebook begin trial of hiding likes and reactions from users in Australia

Jonathan Duane
Jonathan Duane

10:45 27 Sep 2019


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Would you like to see this happen in Ireland?

Facebook is trialing hiding the number of likes that are visible on a user's post in Australia.

From Friday, some users will no longer be able to see the number of likes - or reactions - on another person's Facebook post.

The controversial change has been trialed by sister platform Instagram in several countries, including Ireland, since July.

Facebook said removing likes from view was an attempt to reduce social pressure among users.

"[It is about] taking that number out of the equation, so that people can focus on the quality of their interactions and the quality of the content rather than on the number of likes or reactions," spokeswoman Mia Garlick told the Australian Associated Press.

Ms Garlick said the company had consulted mental health experts and anti-bullying groups over the change. It had also been forecast by tech experts.

Instagram has not made public any data from its trial in seven countries: Australia, New Zealand, Brazil, Canada, Japan, Italy and Ireland.

The change prompted backlash from some social media influencers who said that displaying likes was an important business metric for them.

The platforms have not said whether the trials will be extended or become permanent.


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