Hmm…a cultural phenomenon?

Love Island had 40,000 more viewers than RTÉ’s 9 O’Clock News this week.

The reality show peaked on Thursday night with over 300,000 people tuning in.

Virgin Media have said they’re delighted with the ratings and that the show is a ‘cultural phenomenon’.

The News On Two which follows Love Island on Virgin Media Two has also seen an increase in ratings.