We're all about bonding with our pets, but this is next level...
It's called 'Licki' and it's a synthetic tongue which allows cat owners to... erm 'lick' their feline friends.
And yes, it's as strange as it sounds. You can check out this phenomenon in the video above, if you haven't already.
The video says: 'Licki Claims that by 'licking your cat, you will form a stronger bond.'
Apparently 'who's a good puss' just doesn't cut it anymore...
The specially designed silicone brush imitates a rough feline tongue. It even collects stray fur.
So we guess the only question is, just how much do you love your cat?
