World's oldest model is now the face of a major beauty brand

The world's oldest model has landed a major beauty campaign with makeup brand Eyeko.

89 year old Daphne Selfe, who has been modelling since the 1940s, features in the British brand's new mascara ad.

Eyeko’s Bespoke Mascara campaign is aiming to show that "no one size fits all."

What’s your lash story? Discover the beauty of custom made mascara with @eyeko Bespoke Mascara. Create your own in 3 easy steps- Describe your lashes & the look you crave, then watch the magic happen! ? directed by @fenn_omeally @models1 starring the one & only #supermodel @daphneselfe ? @jevonofficial #eyeko #bespokemascara

A post shared by Eyeko (@eyeko) on Jan 19, 2018 at 4:30am PST

Eyeko, described as "the go-to brand for eyes", was founded in 1999. Model Alexa Chung is a previous brand ambassador.

We think you'll agree that Daphne looks amazing! We can only hope we look half as good in our 80s.

Jumper Time - I can't wear wool much because I find it itchy - so this embellished cotton rich jumper is ideal! Marks & Spencer Shoot

A post shared by Daphne Selfe (@daphneselfe) on Dec 15, 2017 at 7:33am PST

Happy Monday to you - have a good week. Be Confident - Feel Beautiful #beyourownselfe #ageisjustanumber #zestforlife #youmagazine #jillianedelstein

A post shared by Daphne Selfe (@daphneselfe) on Oct 23, 2017 at 6:31am PDT

Cover image and images on Facebook and Twitter via@daphneselfe on Instagram