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Tourism Ireland release director's cut of iconic 90s ad

Jonathan Duane
Jonathan Duane

02:23 12 Apr 2018


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This brought the memories flooding back!

The director’s cut of one of Ireland’s most famous tourism ads has been released to celebrate the 25th anniversary of The Cranberries' debut album.

The ad, which Tourism Ireland describes as "one of Ireland’s most memorable and best-loved", features The Cranberries song Dreams, sung by the late Dolores O'Riordan.

Dreams featured on the Limerick band's debut record, Everybody Else is Doing it, So Why Can't We?.

The ad was launched in 1996 and was the first to market the the entire island of Ireland.

It features stunning shots of beauty spots like the Giant’s Causeway, Skellig Michael and the Cliffs of Moher.

The four minute-long director's cut of the ad has never been seen before.

Fair play Tourism Ireland! We have to admit we're a bit teary after watching this.

Cover image and image in post via Discover Ireland on YouTube


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90s Ad Dolores O Riordan Irish Music Music The Cranberries Tourism Tourism Ireland