Genuinely, when was the last time you had a Toblerone? We are pretty surprised by the online reaction to this story this morning, we had no idea there were so many fans of the Swiss chocolate bar!
Mondelez International, the company who make them, has increased the gap between the peaks to reduce the weight of what were 400g and 170g bars.
[fb_pe url="https://www.facebook.com/Toblerone/posts/1308853319149448" bottom="30"]
Some chocolate fans aren't holding back on twitter:
What the fuck #Toblerone fking got lesser chocolate now
— JonathanLeem ? (@jonathanlimwh) November 8, 2016
Serious though WTF Toblerone stop ruining my life.
— Amy (@amywrdn) November 8, 2016
Please tell me this is a viral marketing campaign and not serious. #Toblerone pic.twitter.com/aOHFYswnrO
— David Parker (@DavidjohnParker) November 8, 2016
What the actual fuck is this all about @Toblerone ? pic.twitter.com/AbrvvHHMnD
— Olly Hedgman (@PeepScarf) November 8, 2016
Mind the gap. What next? Polo mints will just be holes soon.
Toblerone triangle gap grows - https://t.co/KRpe1Vz3yn— Steve Duffy (@SteveDuffy99) November 8, 2016
But #toblerone was already the perfect shape to snap segments off. This thing is just a mess. pic.twitter.com/95mmsCvRBT
— Dominic Johnson (@dgwjohnson) November 8, 2016
I'm more upset about #Toblerone than I am about the possibility of a Trump presidency...
— TomArse | Major Tom (@Tom_K_Williams) November 8, 2016
This isn't #Toblerone!!!! This is madness!!!!!! pic.twitter.com/qVgROqFrv0
— Selena Quinzel (@SelenaQuinzel) November 8, 2016
i bought a toblerone the other week. if i had only known what was about to happen, i would've bought dozens of them #toblerone
— Sam Waldron (@waldron76) November 8, 2016
New @Toblerone shape. I feel cheated!!!! #mindthegap
— Claire Kinnaird (@onairclaire) November 8, 2016
I know I said I was lying low for a bit but what the fuck have they done with #Toblerone ? The end is nigh I tell ya...
— Lucy Wood (@IamLucyWood) November 8, 2016
What have they done to #Toblerone pic.twitter.com/lwFls4xG8o
— Joanne ? (@jcwreads) November 8, 2016
It's trending on twitter with hundreds of tweets per minute mentioning Toblerone... all publicity is good publicity???