After 104 years, Heinz is changing the name of Salad Cream.
The food giant said it's considering re-branding the condiment Sandwich Cream - because no one puts it on salad.
Heinz claimed it carried out research and discovered only 14 per cent of people use Salad Cream on salad.
In fact, most consumers put it in sandwiches along with tuna, ham or cheese.
It's also believed the name change is to appeal to younger shoppers.
Speaking to Sky News, Joel Hughes from Kraft Heinz said:
"We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage currently with sandwiches, we can confirm that 'Sandwich Cream' is one of the names being considered."
"There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour, or what to eat it with."
"A decision on a name change is due to be made by September, although the much loved zingy salad cream will still be available to enjoy with exactly the same recipe."
Some Salad Cream fans are upset about the rechristening and are threatening to boycott Heinz if they go through with it.
