It's highly unlikely that Irish women will be hanging up their tanning mitts anytime soon.
Ireland is reportedly the fake tan capital of the world.
With the majority of women not content with their pale Celtic skin, we're the biggest consumers of self tanning lotion per capita.
A new study has found a massive 95 per cent of Irish women will wear fake tan throughout the winter months.
The survey conducted by Cocoa Brown by Marissa Carter found most women turn to the bottle of bronze to boost their confidence.
However, many of us are too lazy to tan from head to toe.
25 per cent of survey participants admitted to only tanning their arms and legs, while 5.7 per cent said they just tan their ankles.
While it's always best to reach for the fake stuff than tan or use sunbeds, never be afraid to embrace your porcelain complexion, freckles and all.
