It wouldn't be Christmas without Kevin the Carrot.
We don't know how Aldi managed it, but it's safe to say the adorable vegetable has stolen our hearts since he first appeared on our screens, and he's now synonymous with the festive season.
Every Christmas, Kevin overcomes adversity and he's back this year in, quite literally, a cliffhanger ad.
It seems Aldi have been inspired by the classic Coca-Cola 'Holidays Are Coming' ad as Kevin can be seen driving a huge, brightly-lit truck through the snow.
There's a pretty catchy tune to go along with it too, which includes the lyrics "Carrot's coming to town...something orange shining bright, he can help you see in the night."
However, Kevin lands himself in a spot of trouble. Aldi says they need everyone to root for the him and have used the hashtag #SaveKevin
We've a peeling, or a feeling, that there's more to come.
