A new bar is opening in Dublin and it's like no other.
The Virgin Mary doesn't serve alcohol.
The bar on Capel Street will be Ireland's first alcohol-free bar.
There will be an extensive range of wines, beer and luxurious cocktails but they'll contain zero booze.
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Drinks industry expert Vaughan Yates is the founder of The Virgin Mary. He told iRadio that he decided to open the bar after witnessing drinks companies investing in non-alcohol brands.
Speaking to Louise on The Hub, he said he also wanted to offer non-drinkers a different pub experience:
"That's what drove me on. There's plenty of choice for people who do drink alcohol, but there's not a lot of choice if you want to stay clear of alcohol, especially after 6 o'clock at night."
Vaughan said when it comes to cocktails, they won't be serving "mixed juices":
"You can understand a non-alcohol beer, you can understand a non-alcohol wine, but when it comes to cocktails we wanted to give people a similar choice in terms of the style of cocktails that they would get in a high-end cocktail bar, but without the alcohol."
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He added that they're not telling people not to drink:
"Alcohol is ingrained in the Irish psyche. It starts at christenings and it ends in funerals. We're not looking to change that. We're not saying don't drink. We're saying go and drink if you like to drink, but if you don't want to drink alcohol here's a choice."
The Virgin Mary is expected to open in mid February.
You can listen to the full interview below.