Good, clean fun: Videos of people cutting up soap are going viral

Whittling away at a bar of soap is reportedly the latest craze - yes, really!

Videos of soap cutting are particularly popular among fans of ASMR.

ASMR (autonomous sensory meridian response) is the tingly, pleasurable feeling you get from specific auditory, olfactory or visual stimuli.

Softysoft Full video link in bio

A post shared by Asmr Soap Queen??? (@asmr.soapqueen) on Jan 30, 2018 at 4:25pm PST

Hair brushing, whispering and crinkling bubble wrap all trigger ASMR, and videos of these activities are huge online.

Now, soap cutting is the latest craze among the ASMR community. Whether you're into hard soap, soft soap, pink soap or green soap, there's a video for you.

People are reporting the clips are "calming", "mesmerising" and "satisfying."

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A post shared by ?ASMR PRINCESS? (@asmr_soap_princess) on Feb 3, 2018 at 12:26am PST

Do you get a tingly feeling watching people cutting soap?!

Cover image and images on Facebook and Twitter via @asmr.soapqueen on Instagram.