Dutch menswear label Suitsupply lost 12,000 Instagram followers after they debuted their spring/summer 2018 campaign called ‘Find your perfect fit.’
The ad appeared on social media channels including Facebook, Instagram and Twitter, as well as their global retail stores and featured men in Suitsupply’s clothing being intimate with each other.
CEO Fokke de Jong told Business Insider magazine that he expected the backlash saying, “We do not aim to and cannot control the reactions, however, the new followers and positive messages that have been prominent in our social media is a good indicator that this campaign has been well received and has impacted many people positively. It’s amazing what one kiss can do.”
De Jong went on to explain that the message of the ad is to "show the message of love and attraction stylised by Suitsupply" and that gay imagery was “long overdue” for the brand.
One person online joked that the only thing they were outraged by was people wearing suits around a pool.
Cover photo via: @suitsupply Instagram
