Image: Talking retailMondelēz International has launched Freddo Treasures – a purple treasure chest filled with Cadbury Dairy Milk Buttons and a collectable toy.
Cadbury's newest product retails at 90 cent and contains only 76 calories, which the brand said “aligns with Mondelēz’s broader strategy to increase wellbeing choices across its portfolio”.
Each treasure chest contains a Freddo figurine which is only 1 of 17 to collect – as well as a QR code that reveals how families can organise their own adventure days.
Mondelēz said the product scored “outstanding” in consumer testing and “is recognised as a high-quality product, enabling independent retailers to offer parents a great value treat for their children”.
“With the portion of Cadbury Dairy Milk Buttons coming in under 100 calories per chest it’s a treat parents can feel good about giving their children."
Dave McDermott, brand manager for Cadbury Freddo at Mondelēz International, has said: “Freddo Treasures offers the great taste of Cadbury Dairy Milk Buttons and a toy which is suitable for kids of all ages."
“Supported by a £6m (€6.6m) campaign, which will include Freddo’s first ever TV advert, we hope to capture shoppers’ imaginations and drive additional sales for independent retailers with our unique new product.”
