The world's gone mad for a towel that promises to solve the problem of boob sweat!
The Ta-Ta Towel was created by Erin Robertson after the air con in her LA apartment broke down.
She needed a quick fix to stop sweat pooling under her boobs while blow drying her hair hence the birth of the innovative boob hammock!
The Ta-Ta Towel is trending all over social media since the weekend and has been reviewed by top fashion publications:
"The Ta-Ta Towel is happening people & the internet is LOVING it"
GLAMOUR MAGAZINE UK
"There is Now a Towel Just for Your Boobs"
COSMOPOLITAN
"This "Ta-Ta Towel" for Preventing Boob Sweat Is the Most Genius Invention Known to Womankind"
SEVENTEEN
This "Ta-Ta Towel" for Preventing Boob Sweat Is the Product You Never Knew You Needed
CAFEMOM