Poor Bow Wow.
As tempting as it can be in 2017 to lie about how glamorous your life is, it really isn't worth the embarrassment when you're caught out.
On Monday the rapper posted this photo on his Instagram:
Considering the lifestyle Bow Wow often portrays on social media, this photo isn't out of the ordinary.
What the thirty year old didn't expect was eagle-eyed Twitter users to catch him out.
Lmfaooooo who's mans is this @smoss?! pic.twitter.com/MHDvIcMppG
— Osama Bin Drinkin'? (@Al_Khee) May 9, 2017
Twitter user @Al_Khee spotted him at the same time on his flight and shared the pic on his social channels.
It has since went viral and has a sparked huge response from the internet.
Bow Wow: Post pic about flying in private Jet.
Passenger on Southwest: Bow Wow is that you?
Bow Wow: pic.twitter.com/aYr855NebH
— JamakeComedy (@Jamake0602) May 9, 2017
Saw Bow Wow before he left the airport. He wants y'all to know slander don't phase him and he keeps it 100. I grabbed a pic of him leaving. pic.twitter.com/K0GiLZZ1iF
— Michael Starrbury (@StarrburyMike) May 9, 2017
It also started the hashtag #BowWowChallenge, which encourages people to alter photos to give the impression they have very glamorous lives.
Just copped dem Gucci sliders #bowwowchallenge pic.twitter.com/sZ3YXuYzkt
— ㅤ (@skitzbb) May 10, 2017
wow, people really don't play.. #bowwowchallenge pic.twitter.com/8hMQMWmU5G
— b. (@bxnifvce) May 11, 2017
Tipping the waiter BIGG!!!???sike #BowWowchallenge #BowWow pic.twitter.com/17YWwHoSiy
— Luxe Steph (@repticboss21) May 11, 2017
The lesson? The internet lets you away with n'atin.