Is 2018 the year of the ear? Earlobe fillers are the latest trend

Earlier this month, Kris Jenner bizarrely revealed that her droopy earlobes are her biggest body insecurity.

The reality star went under the knife on an episode of Keeping Up with the Kardashians in her pursuit of "cute ears."

via GIPHY

But while earlobe reduction surgery is popular amongst older people, lobes naturally stretch with age due to loss of collagen and elasticity, a new earlobe procedure is on the rise.

Earlobe fillers - yes, people are getting fillers injected into their lobes to make them appear plumper!

It's the same stuff that's used for lip filler, increasing the volume of the lobe and making the ear stronger.

**Models wanted** Earlobe rejuvenation/repair. Sagging earlobes from the ageing process or from wearing heavy earrings can now be rejuvenated and reshaped using dermal fillers. Inbox your details and picture #earlobe #earlobefiller #dermalfillers #aestheticallyyou #rodneystreet #liverpool

A post shared by BOTOX?FILLERS?LIPS?LASER (@aestheticallyyou) on Jan 13, 2018 at 11:21am PST

Are your earlobes giving away your age? Dermal fillers can be used to restore a youthful appearance to earlobes. Text 0403170230 to arrange an appointment. #dermalfiller #earlobe #earlobefiller #earloberepair #fillers #antiaging #otherusesforfillers #fillers #skinrepair #doctor #cosmeticdoctor #melbourne #ears #earrings #beforeandafter #injectables #cosmeticinjectables

A post shared by Dr Tina Purdon (@dr_tina_purdon) on May 3, 2017 at 5:05pm PDT

Most of us have never given our earlobes a second thought and we don't think it's something you need to start worrying about.

Cover image and images on Facebook and Twitter via @dr_tina_purdon on Instagram