200 new jobs are on the way for the Midlands.
Mr Price is to open a new base in Athlone, Co. Westmeath.
It plans to develop the former Nexans site on the Cornmaddy Road - which has been vacant since 2008.
The overall investment amounts to twenty five million euro.
200 new jobs will be created.
The retail discount chain already employs 900 staff at its 42 stores across Ireland.
