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IScore With Valerie Podcast

Making moves with 'Her Moves' to decrease period stigma

Valerie McHugh
Valerie McHugh

02:36 8 Mar 2025


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The 'Her Moves' campaign have launched period positivity packs in honour of International Women's Day.

It's after the team carried out consultations with teenage girls countrywide, and periods were  identified as a key challenge for young athletes and their participation in sport.

The packs aim to support and advice people of all ages around the menstrual cycle and sport.

Bethany Carson, Women in Sport Manager at Sport Ireland, joins Valerie on iScore to chat about the campaign along with young scientist Michaela Gilooly whose award-winning project 'Own Your Cycle Own Your Game' helped inspire some of the project. 

Ciara Lucey, Project Lead for Her Moves with the agency TITAN Experience is also on this panel discussion to showcase what is coming next for Her Moves.

Making moves with 'Her Moves' to decrease period stigma

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