Would you drink a non-alcoholic pint of the black stuff?
Driving? No worries, you could soon be able to enjoy a non-alcoholic Guinness in your local!
Diageo, the company that owns Guinness says it's been working on a non-alcoholic version of the black stuff, reports Campaign Live.
Speaking at a media event for Diageo, CEO Michael Ward said that while the non-alcoholic brew is on their agenda, there are still "a lot of challenges to work through".
He added: "You would certainly expect that we would (launch a non-alcoholic Guinness). But it needs to be a no-compromise proposition."
The move comes as an increasing number of brewers look to offer more no- and low-alcohol alternatives to their customer base.
Guinness has already launched a new 0.5% ABV lager called Pure Brew, which was trialled in 250 pubs across Ireland while a 0% ABV Guinness was launched in Indonesia back in 2014.
