Cha-ching!
Fame may be fickle and fleeting for the stars of Love Island - but there's a lot of money to be made after they leave.
That's according to PR expert Rich Leigh.
Speaking to the Sunday Independent, he says Maura Higgins new found fame could net her up to a million euro after leaving the villa.
The Longford native shot to stardom this week after the entering - and making her mark on - the reality series.