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Company behind banned tampon ad decides not to appeal the decision

Jonathan Duane
Jonathan Duane

12:59 18 Aug 2020


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The ad was taken from the air after being deemed 'offensive'.

The company behind a tampon advertisement that was banned has decided not to appeal the decision.

The Advertising Standards Authority for Ireland say Proctor and Gamble had informed them they would not look for a review.

In a statement, the ASAI said the decision remains the ad should not run in the same format again:

''We acknowledge that there has been a lot of commentary on the ruling and would like to reiterate that the ASAI fully supports the advertising of all product sectors, including tampons and other sanitary products, in any media or on any platform.

''Awareness, education and informational ads are all totally acceptable as long as they are compliant with the Code.

''Each ad is judged on its own particular merits, taking account of the content and the context''.


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