Know someone who fits the bill?
Lidl is looking for their 'biggest fan' to model their new merch.
The retail giant is searching for its 'Next Top Model' to wear the store's branded clothing which is being released this year. Bright yellow and blue runners, socks and t-shirts will be available as part of the colection.
To enter the competition people need to tell the company via their Facebook post why they're Lidl's biggest fan. The eventual winner will model the clothes across Lidl's social media channels, weekly leaflet and on a billboard.
In a Facebook post, they wrote:
"Our much awaited Lidl merch blew up a few months ago and we’re excited to announce it’s dropping later this year and we need a real Lidl fan to help show it off!
"The winning customer will be featured wearing the gear on our social media channels, in our famous weekly leaflet AND on a billboard - take that, Kendall Jenner.
"All you have to do is let us know in the comments of the post why you’re Lidl’s BIGGEST fan! The competition is open until next Wednesday when we’ll then be looking to do an outdoor, socially distant shoot."
Ts & Cs apply!"