The Christmas Coca-Cola Truck tour has been called off for the first time ever

Image: Twitter@cocacolaie

Vintage 2020.

Another day, and another annual tradition has been called off due to the coronavirus pandemic.

Coca-Cola have announced their iconic Christmas Truck Tour won't go ahead this year, due to the current level 5 restrictions.

The company broke the news on social media back on Friday:

'Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won’t go ahead this year.'

'We know it's disappointing, but we’ll continue to share special Christmas moments throughout the festive season.'

'We look forward to seeing you next year!'

Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won’t go ahead this year. We know it's disappointing, but we’ll continue to share special Christmas moments throughout the festive season. We look forward to seeing you next year! pic.twitter.com/HhDlrO3ZHu

— Coca-Cola Ireland (@cocacolaie) November 6, 2020

The Coca-Cola Christmas Truck Tour cancellation is just the latest in a long line of Christmas events which wont go ahead as per normal this year, including the iconic Galway Christmas Market.

The market had initially been given the green light to go ahead, whoever it was scrapped last month due to public safety concerns.