A study has revealed that red- haired men are getting "lucky" more often- and it seems they have Mr. Ed Sheeran to thank for it.
Casumo.com conducted the study of 175 red-haired-men in the UK and found that 1 in 5 men there are getting more lovin' since Ed Sheeran's rise to fame.
The study also found that red-haired males are more confident as a result, finding themselves being approached with conversation more often.
A spokesperson for Casumo.com said, ''It's unsurprising that red heads are attracting more attention now than in previous years. Donning fiery red locks are popular among both male and female celebs with stars like Emma Stone and Isla Fisher leading the way for red-headed women. Ed Sheeran has shown how his appearance has no effect on his talent and more people are embracing their natural colour. It seems that when it comes to gingers, the brighter the better.''
