Anticipation is already building for Super Bowl LI, which takes place next Sunday 7 February, with New England Patriots taking on Atlanta Falcons. Plus Lady Gaga will rock the half time show!
It goes without saying that it's one of the biggest sporting events of the year and its epic half time shows are always something to look forward to.
Last year a 30 second advertising slot during the game was said to have cost $5 million (€4.68 million) while this year it's rumoured the price has climbed to $5.5 million.
We already have a sneak peak of some of the ads that will be making an appearance next Sunday. Take a look now below.
Skittles "Romance"
2017 Lexus LC Commercial: “Man and Machine” – Extended Cut
