Image: Instagram/@heinzA limited edition bottle of Heinz Tomato Ketchup inspired by Ed Sheeran’s tattoos will go on display at the Victoria and Albert Museum in London.
The 28-year-old joined forces with the Heinz earlier this year after talking about his adoration for their famous ketchup, with Heinz producing 150 limited edition glass bottles in his honour to mark their 150th anniversary.
The design included his tattoo on the Heinz Tomato Ketchup label and a bespoke amplifier case, and every bottle was personally signed by the singer-song writer.
Three of the bottles were auctioned, but the most of the 150 bottles were given away or sold to raise money for charity.
One of the bottles sold for €1,700 at auction in August.
Heinz has donated a bottle that will go on display in the Theatre and Performance gallery at the Victoria and Albert Museum, which looks to explore the role of music and performance in the contemporary world.
Ramona Riedzewski, head of collections management at the museum, said: “The iconic glass Heinz ketchup bottle is a familiar sight across the world.
“This limited edition design, based on Ed Sheeran’s tattoos, brings together many layers of art, design and performance enabling us to explore the modern-day world of celebrity culture, product endorsement and design, performers and the role of social media.
“It is a wonderful object to question the role of museums and what we collect, and is a powerful example of an open dialogue created through social media.”
The bottle will be on display in the exhibition alongside pieces including Beyonce’s Papillon Ring and a Madness newspaper suit.
