Japanese brand ekoD Works created the top, and it’s selling fast
Padded and push-up bras may be a thing of the past… thanks to a clever new t-shirt from Japanese brand ekoD.
Women who desire the look of a bigger chest now have the least uncomfortable way to achieve the look yet – and it’s all thanks to a optical illusion.
The front of the t-shirt features a specifically designed black and white grid with areas of shading, which makes the wearer look like they have a very large chest.
It’s available in white and pink and costs €31 from the online retailer.
The online description states: “This t-shirt brings to life the world of MOUSOU(=delusion) that people secretly envision.
“With a unique MOUSOU mapping technology, ekoD Works effectively expresses the volume of your breast by the distorted grid patterns in the front.
“That’s the concept of this “breast boost” printed t-shirt. Wearing it, you will surely attract a great deal of public attention.”
The shirt is proving very popular with people online
One Reddit user wrote: “People are gonna ask why I’m wearing the same shirt in every picture ever from this day forward.”
Another added: “I need this shirt please.”
While one joked: “Do they make pants for guys?”